In the ever-evolving world of fashion, staying timeless means embracing the extraordinary. Since 1978, we've cherished our unique style and a deep love for clothing. Our secret to longevity? A genuine passion for fashion and a constant quest for new and exciting brands that capture Hugo's discerning eye.
From the very beginning, we chose to prioritize building meaningful relationships over opening countless stores. Hugo remains true to its roots, and our home has been at the same address – S:t Eriksgatan 39 in Stockholm.
Visiting us should feel like hanging out with old friends before embarking on a night out in the city. It's a place you'll want to return to time and time again, just like reconnecting with a dear friend. Because, in fashion, as in life, a friend is always a friend.
Welcome to our fashion world, where the extraordinary is always in style.
Monday-Friday 10.30 - 18.30
Saturday 11.00 - 16.00
S:t Eriksgatan 39, 112 34 Stockholm